UH WEEKS OF WELCOME — Fall 2026
A visual system designed for University of Houston’s Weeks of Welcome campaign, applied across digital signage for Student Center North and South, t-shirt designs, and stamp cards for a student center scavenger hunt.
The system was inspired by the game Minecraft, using pixel-based graphics and modular elements to create an interactive, playful experience that encouraged student participation. The flexible visual language allowed the branding to scale across physical and digital touchpoints while maintaining consistency.
